Promotional materials for the ongoing protests in New York City against Mayor de Blasio's $8.3 billion borough-based jail plan to demolish the 15-story jail in Chinatown and construct a new, taller, 40-story one in its place.
The design challenge was to strengthen the cause of a social campaign by establishing a typographic visual language that can be translated across print and digital mediums.
I used Pixtur, a blackletter typeface, to reference newspaper headlines and give the cause the journalistic attention and urgency that it demands. The primary motifs are the long shadows of the proposed buildings, which highlight their disproportionate size to the rest of Chinatown, and modified construction signs, which take aim at the demolition's hazardous disruption to daily life and acknowledge the city's decision to place the new jail in Chinatown as an intentional, engineered act of stashing the undesirable consequences of failed incarceration policies into less visible immigrant communities.
